Ever had the guts to win in this competitive world? Ever had the courage to compete with and possibly beat even the wisest and most strategic business people in the world? Certainly, this world has grown fast and changes have been fast as well. From the traditional ways of doing things, people have become more advanced [...]
Tuesday, November 24, 2009
People are fundamentally sheep – isn’t that what we’re always told? Sure, everyone likes to think that they are an individual and that they make individual decisions about what they do and how they choose to act, but the reality is that most of what we do is heavily influenced by the behaviour of others. This [...]
Tuesday, November 24, 2009
It’s not one or the other, it has to be both! Why integrating online and offline marketing is essential for marketing success . . . All brand managers unanimously agree that marketing is a must. But while they are constantly trying to overcome media clutter and find innovative advertising devices, they often commit a simple yet serious [...]
Tue, Jan 5, 2010
Don’t get swallowed up in the online business world. Apply these proven business strategies and increase your chance of success.
It is true that so many online businesses promote the lifestyle benefits. The use of images and the sales pitch make you believe that you can retire in a few months, become a millionaire [...]
Tue, Jan 5, 2010
The success of any business is sales and how they are generated is down to a few successful and key formulas. This is something everyone should know; independence and a tenacious spirit very rarely complement a poor business strategy. Through any sort of marketing or selling, having a new business list that provides you with [...]
Tue, Jan 5, 2010
What does customer focussed or customer-centric business mean?
Firstly, let’s take a look at how customers attribute profit to a business; research has shown that many businesses operate according the 20: 80 rule (Angel customers and Demon customers by Larry Selden & Geoffrey Colvin). 20% of a business’s customer base generates 80% of its profits. What’s [...]
Mon, Jan 4, 2010
No matter which stage of development your client’s company is in – there are issues requiring your services. You can help them see around the corner ahead – because you know what’s coming. You may be the voice of reason. You may be the outsider they are looking for – no hidden agenda, no ax [...]
Mon, Jan 4, 2010
Every successful business, large and small, that has a winning strategy follows the same basic formula for doing so. While all businesses have their own unique strategy, certain consistent elements can be seen throughout all the prosperous ones. Committing the time and energy to doing these things determines the success of a business. [...]
Wednesday, November 25, 2009
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