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Mobile Search: How the Convergence of Local Search, Smart Phones and Consumer Behaviour Has Made Online Marketing a Small Business Priority

This may be the year when the convergence of hardware, software and consumer behaviour makes a business’ ability to be found through local search an online marketing necessity. The importance of having a business web page that ranks for local search terms on Google, Yahoo!, MSN and the plethora of other search engines that drive [...]

How Human Behaviour Shapes Successful Business Strategies

People are fundamentally sheep – isn’t that what we’re always told? Sure, everyone likes to think that they are an individual and that they make individual decisions about what they do and how they choose to act, but the reality is that most of what we do is heavily influenced by the behaviour of others. This [...]