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Online Business Strategies To Survive The Recession: Brand Yourself As An Expert

The best part of branding yourself is an expert is that the traffic you receive to your website(s) is more targeted than if you market using other techniques. Branding techniques include article writing, blogging, social marketing, and forums. What these techniques allow you to do is display your expertise on your topic and show others how [...]

Online Business Strategies To Survive The Recession: Create An Affiliate Program

If you sell your own products or services, and you want to leverage your marketing, you may want to consider creating your own affiliate program. An affiliate program is where you allow others to sell your products in exchange for a commission. Affiliate program owners pay a commission based on visitors taking a specific action or [...]

Online Business Strategies To Survive The Recession: Classified Advertising

Classified advertising, both free and paid, is the easiest way to market your business both online and offline. The reason is that most people are familiar with classified ads. The advantage of marketing this way is that those who visit classified ad sites and read print classifieds are looking for a bargain. If you don’t have [...]

Online Business Strategies To Survive The Recession: Effective Public Relations

Public relations is really a broad category of free promotion you may do online. It includes press releases as well as any other newsworthy type of communications you may create about your business (i.e. video, radio, TV). The best part of using public relations to promote your business online is that it gives you a lot [...]

Online Business Strategies To Survive The Recession: Formulating Your Marketing Plan

One of the biggest mistakes most businesses make in a recession is to cut their marketing plans even though marketing is the lifeblood of your business. If you don’t market, you don’t make sales. Now it may be more difficult to make money online if you are having to slash your marketing costs, but that doesn’t [...]

Online Business Strategies To Survive The Recession: Search Engine Optimization

Although there are plenty of advanced techniques you may use to optimize your websites for the search engines, just a few small tweaks can make a huge difference in your search engine rankings. You don’t need to be an expert on search engine marketing to use these techniques either. If you know basic HTML, then you [...]